Digital Marketing
is a data-driven technique for the marketing of products or services using digital technologies, mainly
on the Internet. Businesses leverage digital channels such as search engine (Google), social media platforms,
email, and their websites to connect with their current and prospective customers as digital platforms are
increasingly incorporated into marketing plans and everyday life.
Why digital marketing is important?
Digital marketing is infinitely more affordable than traditional offline marketing methods. A search engine
or social media marketing campaign will reach your targeted audience for the merest fraction of the cost as
compare to the cost required for a TV ad or print ad campaign. One of the key benefits of conducting your
marketing digitally is the ease with which your results can be tracked and monitored. You can quickly view
customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan
more effectively for the next one. The bottom line is, the digital age is here, and those businesses that fail
to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.
Benefits of Digital Marketing over Traditional Marketing
Digital Marketing Objectives:
One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns
have 5 objectives:
Digital Marketing Adoption
According to a survey by Smart Insights about the level of digital marketing adoption.
Our Digital Marketing service consist of
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don't have a website and without one this is exactly what they will remain. If you don't have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.
One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can't get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field. We do website development for you.
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Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. For more information, procedure and pricing.
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Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. We can do campaigns in facebook, google adword for you, For pricing and other information
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Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
We have been doing SMM for long time with reputed clients and we can do it for you too.
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Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business. We provide bulk email with data lowest rates. Try our service and price.
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SMS marketing is one of the best opportunities to communicate with people instantly. Sending SMS messages through mobile phones was among such tasks that sounds like day-dreaming earlier. But with the Bulk sms solutions offered by iKRAB, bulk sms marketing becomes quite easy and affordable. We have successfully designed and delivered many campaigns for our clients and are extremely eager to share it with all those who are looking for an effective medium to reach out to clients within seconds at prices that meet the budget. Check out our features and price of bulk SMS
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Bulk voice calls can be used for other purposes as well, like political campaigns, customer surveys, mobile marketing, meeting alerts, wake up calls, stock alerts, EMI alerts, medicine reminders and so on. Bulk Voice Calls are pre-recorded voice messages that are sent to mobile and landline networks across the country.
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Missed Call service is a completely automated web based application enables you to get the real time notifications of all calls on your dedicated Mobile/Land Phone/Toll Free Number. When a new call arrives on your number our system automatically rejects the call after one ring and pushes the information on real time to your Web panel/Server along with the Call Number, Time, Location, Operator Short codes (also known as short numbers) are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address MMS and SMS messages from certain service providers' mobile phones or fixed phones.We Provide Miss call Server and short code affordable rate which has 99% uptime Check out for more information and pricing
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Digital Marketing Measurement:
- • Many tools and systems are available to calculate your ROI and to measure
the effectiveness of your digital marketing campaign. ROI tools:
- • Google analytics
- • Google webmasters tools
- • Basic google search
- • Google Adwords
- • Social media monitoring tool.